We started this brand because we were tired of choosing between which good product to drop and which gentle one to settle for. What if there was something that delivered real results—brightening, smoothing, firming—without irritation? That question led to endless formulas, late-night lab sessions, and passionate trials, until we created our signature toner pads: effective, calming, minimal.
We believe skincare should feel smart, not complex. That’s how Gentle Science meets Skinimalism became our guiding principle. We combine potent, well-researched actives like niacinamide and soothing botanicals, packaged in a no-fuss format you actually want to use every day.
We’re not here to add noise to your routine — we’re here to simplify it with purpose. Each pad is engineered to brighten uneven tone, smooth texture, calm sensitivity, and support early signs of aging—all in one swipe. We skip the fluff, the overclaims, the harshness. What you get is honest, effective skincare that respects your skin’s natural balance.
Integrity in Ingredients. Every component is chosen for safety, efficacy, and skin compatibility.
Transparency. No hidden acids, no vague “complexes” — we show you exactly what’s inside.
Kind to Skin. We test gently. We make allowances for sensitivity. You should never have to compromise comfort for results.
Sustainability in Mind. Slim, thoughtful packaging. Conscious choices. Reducing waste is part of our mission too.
Hi, I’m Luna. Like many of you, I struggled with skin that never quite looked even or alive. I'd try brighteners or acids—only to end up red, irritated, or frustrated. One evening, I decided to strip it all back: no more layering, no more guessing. I dove into formulations and partnered with chemists who believed in my vision: "one pad that does more, gently." The first prototype landed on my own face at 2 AM. When the results surprised me — less redness, more glow, softer lines — I knew I had something real. And that personal experience is the heart of everything we do.
We’ve built more than a brand — we’ve built a community. Our customers share stories about seeing their skin wake up, about finally trusting a formula, about feeling confident in their bare skin. We love hearing from you, learning with you, and celebrating every glow moment.
Thank you for believing in gentle science and choosing skinimalism. We can’t wait to glow with you.
XO,
Luna, Founder of Epihyd Skincare